How does a Messenger chatbot work?

What is a Facebook chat bot? How does it work in practice? And what are the best services of this type available today?

Facebook chat bots are very interesting tools that are spreading more and more in the world of social media marketing and online sales. If you’re looking for more information on these tools, you’re in exactly the right place!

See also : Which WordPress chatbot?

In this article we will first see what a Facebook chabot is, how it works and in what situations it can come in handy to a social media manager, a company or a digital entrepreneur. We will also discover the ranking of the best Messenger chat bots currently existing on the market, which you can already find summarized in the table below:


Others readers like : How do I set up a chatbot?


  • Free trial
  • Chat bots Pure Messenger
  • Integration with other apps
  • Starting at $10 per month



  • Free trial
  • Chat bots Messenger
  • In the version also chat website
  • From $14.25 per month



  • Free trial
  • Chatbots Landing Page
  • WhatsApp Chatbots
  • The most powerful on the market

GO TO THE SITE Facebook chat bots: what they are and how they work

To clarify what Facebook chat bots are, you must first focus on the first two terms, that is to explain what is meant by chat bots.

As you probably have already imagined, these are tools that can automate online conversations with other users , without the need for a human operator to follow them and to intervene continuously.

The use of chatbots is applied in different fields, including Facebook Messenger, but not only: WhatsApp, Telegram, websites, e-commerce, landing pages and mobile apps. These tools can be particularly useful if you are dealing with a lot of users and you don’t want to contact everyone/answer everyone manually.

In particular, chat bots are mainly used to provide customer support, promote products and/or services , send promotional offers or prevent a customer from leaving a customer sales page. All with the aim of increasing sales, improving the user experience and save a lot of precious time!

the specific case of Facebook Messenger, chatbots are applications through which the owner of a Facebook page can automatically respond or send messages In to users, with enormous benefits, which we will discover shortly.

To create a Messenger chatbot it is necessary first of all to connect the chosen tool to our Facebook page, and set all the automation parameters that interest us. From this moment on, the bot will start doing its job , which could consist very trivially in sending an automatic reply to those who write a message on the page first, or of more complex message sequences, with specific purposes.

Chatbot Messenger: what you can use them for

In recent years, more and more companies or pages rely on a Facebook chatbot to carry out marketing activities. Let’s see below the most frequent uses:

1. Provide support to your customers

Any company that has a Facebook page finds itself dealing on a daily basis with dozens and dozens of private messages from users, many of whom ask the same questions, have the same doubts or the same problems to solve.

Rather than answering manually from time to time, wasting several hours a week, you can set up a Messenger chatbot to handle conversations in an automated manner.

Of course, the bot will be able to solve only a portion of the support requests you receive, but it’s still a lot of time saved . In the remaining cases, you can have the conversation assigned to a human operator.

2. Get new contacts

One of the most popular ways to acquire new contacts and potential customers online, is to use a chatbot in combination with Facebook advertising.

By setting the goal of the Facebook campaign to send a private message from the user, you will be able to generate a lot of conversations with potential customers, who they can then be managed in full by the Messenger chatbot.

3. Promote products or services

Messenger chatbots can also be used very effectively for the promotion of products and/or services . In fact, many companies use them like a newsletter, to keep their contacts updated on all news and promotional offers.

In addition, you can create through the chatbot of real personalized messages paths, with different purposes: to propose new products to a user who has already purchased from you previously, send discounts only to some, send reminders to those who haven’t finished the purchase, get feedback from customers, and much, much more.

4. Giving added value to your followers

Finally, Messenger bots can also be used to add value to your followers through entertainment or information . By creating special automations and inviting users to participate, you can submit them to quizzes, fun games or other types of content that will strengthen their link with your brand.



  • Free trial
  • Chat bots Pure Messenger
  • Integration with other apps
  • Starting at $10 per month



  • Free trial
  • Chat bots Messenger
  • In the version also chat website
  • From $14.25 per month



  • Free trial
  • Chatbots Landing Page
  • Chatbot WhatsApp
  • The most powerful on the market

GO TO THE SITE Facebook chat bots: Top 5 on the market

In this section of the article we will see together the ranking and review of the best Facebook chat bots currently available on the market. Here they are below.

1. ManyChat

ManyChat (here the official website) is the chatbot for Facebook Messenger that offers the best value for money. I tell you right away that you can try it completely free through the Free plan, which is activated through this link.

The paid plan, on the other hand, is available at Start at just $10 per month for up to 500 customers per month. The higher plans gradually give you the management of more contacts each month. Here are the main functions of ManyChat:

  • acquisition of new contacts;
  • automatic responses and customer support;
  • remarketing after abandonment of the cart;
  • sending personalized offers, promotions and discount coupons;
  • request feedback and reviews to customers after purchase.

ManyChat allows you to schedule all messages in advance , providing conditional responses depending on user feedback. It is a really professional and versatile tool, and there are no limits to how you can use it.

In addition, ManyChat integrates with many useful applications , such as Zapier, Google Sheets, Shopify, ActiveCampaign, MailChimp, PayPal, Stripe, Integromat and HubSpot, so you’ll have no problem automating your processes. Soon, it will allow you to send automatic messages and manage conversations even on Instagram!

To try ManyChat for free and discover all its functions, I invite you to activate a free plan by clicking here. Then you can decide whether to switch to premium plans or not.

Try Many Chat for Free 2. Monkey cabinet

Mobile Monkey (here the official website) is one of the most famous and complete Facebook chatbots on the market. Many internationally renowned online marketing experts, such as Neil Patel, consider it the best service of its kind.

This tool has a totally free starting version (activate it here), through which you can test it and check if it’s right for you. With the free version, you can perform up to 1000 interactions with your contacts, after which you’ll need to switch to premium plans.

Monkey cabinet offers all the classic features of a Messenger chat bot , operating through a Facebook page. For example, here are the actions that you can perform:

  • Facebook page welcomer: every time a customer clicks on the ‘send message’ button on your Facebook page, the chatbot will start a conversation sending a communication of welcome, so as to manage the contact effectively.
  • FB comment guards: through this function you can send an automatic message via Messenger to everyone who comments on your Facebook posts.
  • Click-to-Messenger ads: it allows you to create advertising campaigns on Facebook to reach new users, interact with them, push them to perform the actions you want and contact them again at a later time, as you would like.
  • Sponsored Messages: function that allows you to send promotional messages, discounts, offers and news to your entire list of contacts that you own, or part of it.

However, Mobile Monkey is not only a chat bot for Facebook, as it also offers a whole range of features dedicated to websites . It allows you to insert a chatbot within your site, or your sales page, so as to provide customer support, resolve last-minute doubts, acquire contacts and much more.

Premium plan prices start at $14 a month, but the free version is already great for trying out the great features of this Messenger chatbot. Activate it here.

Try Mobile Monkey for free 3. TARS

Third Messenger chatbot in our ranking is TARS (here the official website). Again, we are dealing with a tool that can actually be used also in other platforms, such as WhatsApp, or inserted on the websites and pages of sales.

The special feature of the service offered by TARS is that developers, if you activate one of the premium plans, won’t just give you a standard chatbot, but they will build one tailored for you . so that you can fully center your needs.

To better understand how TARS works and what its countless areas of use are, I invite you to visit this page, where you will also find a series of ready-to-use chatbot templates, divided by their purpose and the sector of reference.

to the high quality of the chatbot (which is used by professionals in the sector, or by companies with very special needs), the price of TARS is higher than that of the services analyzed in precedence. It starts from a subscription of 99 dollars a month Due .

However, you can try it for free for a limited time by clicking here.

Try it for free TARS Chat bots 4. Collect Chats (here the official website) is another service that allows you to create your chat bot with a few simple steps, visually and in a very intuitive way. It’s not specific to Facebook Messenger, but I decided to insert it equally for its very interesting features.

The creation of the personalized chat bot takes place in three phases:

  1. Preview: at this initial stage we decide some general characteristics of the chatbot, such as its position on the page, the avatar to display, the color of the theme and the Welcome message to send to users;
  2. Script: this is the heart of making the chatbot, where you can decide the whole sequence of messages. You have more than 15 types of scripts, such as text question, multiple choice, or the ability to upload a file from remote;
  3. Publish: at the final stage you can decide where to place your chatbot, whether on your website or on other platforms supported by Collect Chat.

You can try this chatbot for free by registering on this page, but you will only have 50 automatic answers per month. To unlock the limit, and integrate your chatbot with external tools such as Zapier, Mailchimp, Google Calendar and Google Sheets you will need to switch to one of the premium plans, starting at $24 per month.

Discover Collect Chat 5. Chatfuel

Let’s complete our roundabout of the best Messenger chatbots by talking about Chatfuel (here is the official website), one of the easiest to set up bots for Facebook, which is currently also used by large companies such as Levi’s, Adidas, Just Eat and ABC News.

With Chatfuel you can create your Facebook chatbot in a very intuitive way, through a convenient system drag&drop that will allow you to build even very complex automations in record time.

The free version offers basic functions for managing messages you receive on Messenger, while the paid plan, which costs $15 per month , gives you unlimited access to everyone the potential of the platform. For example, you can use it for:

  • carry out A/B tests on different versions of the bot;
  • send retargeting messages to those who have not concluded a purchase;
  • send personalized offers to all your contacts on Messenger;
  • acquire new contacts through Facebook ads.

As you can see, there are many features and there is also a section dedicated to statistics to make subsequent optimizations to the bot. In short, it is a very good quality tool that is worth a try.

Discover Chatfuel FAQs and

answers We have come to the conclusion of this article on the best Facebook chatbots. But before we say goodbye, let’s answer the main questions that users ask themselves about conversation automation tools on Messenger.

👉 What is a Facebook chat bot?

A Facebook chatbot is a software that can automate conversations on Messenger with your customers, saving you time and precious money, but above all generating new contacts and additional sales for your business.

👉 What is a Facebook chatbot for?

A Facebook chatbot can be used for various purposes: selling products, sending discount coupons, remarketing and customer support, taking bookings and sending various types of information.

👉 Which are the best chat bots for Facebook Messenger?

The best chat bots for Facebook Messenger currently around are without a doubt ManyChat and Mobile Monkey. Both also offer a free trial, which you can use to familiarize yourself with the functionality of the software, to decide eventually to upgrade to a premium plan later.

👉 How do I create a chatbot on Facebook?

To create a chatbot on Facebook without having to write a single line of code, it is useful to rely on an online tool such as ManyChat, which allows you to program every detail of automatic responses and sequences of messages to send to your contacts. Integrating ManyChat to your Facebook page is a matter of a moment.

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