In this era called ‘digital’ for several years already, there is an increasing increase in communications and online relationships between people and companies.
Today the number of users of messaging apps like WhatsApp, Telegram, Instagram Direct, Skype and their likes are skyrockets, only Facebook Messenger has more than 1.2 billion users monthly.
Also to discover : What is a Messenger chatbot?
This has fostered the emergence of the chatbot phenomenon: virtual messaging services that mimic human conversations.
Online chatbots save time and effort by automating many of the business activities.
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What exactly is a Chatbot?
A chatbot is artificial intelligence (AI) software that can simulate a conversation (or chat) with a natural language user through messaging applications, websites, mobile apps, or via phone.
He is an assistant who communicates with customers through text messages, a virtual assistant that integrates into websites, applications, or instant messaging, and helps businesses get closer to customers.
Why do companies need Chatbots?
There are many reasons why a business should use chatbots, only a number of these are listed here:
- Improve customer service : avoiding the wait for human operators responses, as opposed to normal ‘human’ call centers, a chatbot is always there, 24 hours a day, 7 days on 7.
- Personalized Communications : A chatbot answers customers’ specific questions instead of showing them a long list of information. Optimize interactions between people and services, improving the customer experience. The more attention a customer receives, the greater their desire to buy something.
- Increase the Answer rate : almost 90% of the questions invited to the company’s Facebook pages remain unanswered. With a chatbot, you can respond to 100% of the messages and thus convert more visitors into buyers.
- Automate repetitive actions : most customers want to have answers to the same questions: working hours? Location of the activity? Information on the services offered? With a chatbot, you can avoid manually responding to each of these, reducing the workload of the employee