What is a chatbot’s interest in marketing and communication?

Until recently, a good digital marketing strategy included only two aspects: SEO and SEM. Over the past decade, social media marketing has become increasingly important for any online advertising communication strategy. However, today Twitter and Facebook are slowly leaving room for chatbots.

Very soon, chatbots will become crucial in managing engagement with brands, changing the very essence of digital marketing.

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Chatbots must be considered, in all respects, digital marketing tools , and people will use them daily to shop, confirm details about reservations and to interact in a fun way with your favorite brands. Using artificial intelligence systems widely, chatbots will become more and more like human beings.

When this happens, the field of online research marketing is also (SEM) will undergo significant changes, as users will spend more and more time with chatbots instead of searching search engines. This will make many apps out of date, as people will prefer to use apps that have smart chatbots that interact with in a more ‘humane ‘ way.

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The role of chatbots in the future of social media apps

Consumers are moving more and more from traditional social networks to message apps like Wechat, Slack, Apple iMessage, and of course Facebook Messenger. The growth of these platforms exceeds that of the four major social networks. Not only consumers but also companies can benefit from this situation, as this reduces investment in ads and competition, as well as increasing the ROI file .

Messaging apps have outperformed social media apps in the ability to attract new users. Chatbots play a very important role because they allow users to search for content through their favorite messaging apps.

In addition to making it easier for users to search for content, chatbots are also increasing the efficiency of the entire process, as many developers are customizing them. It is no longer essential to depend on Google to inquire about a product or a business plan: it is possible to let the bots do the research and immediately find answers to their questions.

Transforming Social Media Marketing Through Participation

Chatbots are tools that have the power to change the entire set-up of social media marketing, changing the meaning of participation. Compared to the traditional concept of online advertising, in which the classic model Interaction refers to watching a video or clicking on an ad , dealing with an AI bot is a bit like having a real conversation with a human being.

For digital marketing purposes, a fun and personalized conversation allows for higher conversion rates than watching a video or ad. This type of interaction allows users to gain information and have fun . In addition, users gain a higher perception of the brand’s value. Some people like this kind of interaction so much that they don’t hesitate to share screenshots of conversations through their social media profile, which is understandable considering the link between chatbots and social media.

Customization and opportunities

Brands try to find ways to attract users with a personalized strategy, through email programmed marketing or advertisements. This is good news since chatbots have the ability to personalize each conversation without violating privacy.

Chatbots have the opportunity to ask questions in a personal setting , something that goes beyond the purpose of traditional ads. Questions like “What is your dream trip?” , “What’s your favorite style,” or even “What would you like to know?” They are very useful because they make the user feel comfortable. For example, some cosmetics brands use bots that offer beauty advice after asking specific questions about the user’s area of interest, such as skin care, hair care, and so on. Later on, the bot suggests relevant recommendations, products, and even tutorials, based on the user’s answers.

Businesses have the opportunity to personalize each conversation because they can use the information personal users have already shared to improve themselves.

Show the story rather than tell it

Chatbots can have a personality. Brands are adding a personal touch to their bots and are integrating them in an increasingly personalized way into their social media marketing strategy.

The idea is to show your brand history through chatbots integrated into social media. Strategically deployed, smart chatbots can engage reluctant users, arouse interest, and transform the story in a way that not only builds an emotional link. but it also translates into business growth .

Chatbots are already a part of your social media marketing strategy today. And in a short time they will revolutionize the meaning of digital marketing by showing the world the history of your brand in a friendly but profound way, one conversation at a time.

personal users have already shared to improve themselves.

Show the story rather than tell it

Chatbots can have a personality. Brands are adding a personal touch to their bots and are integrating them in an increasingly personalized way into their social media marketing strategy.

The idea is to show your brand history through chatbots integrated into social media. Strategically deployed, smart chatbots can engage reluctant users, arouse interest, and transform the story in a way that not only builds an emotional link. but it also translates into business growth .

Chatbots are already a part of your social media marketing strategy today. And in a short time, they will revolutionize the meaning of digital marketing by showing the world the history of your brand in a friendly but profound way, a conversation with the

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