Corporate gifts are less popular than the classic goodies that are usually offered to customers. And yet, it’s advertising items like so many others that can impact your company’s visibility. The point.
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What is a corporate gift?
Corporate gifts are simply personalized promotional items with your company’s logo and colors. Like classic goodies, they can be computer devices, office accessories or T-shirts. But for employees of a certain rank, they can also be more personal like a grand cru, cigars, etc. Big brands even offer boxes to facilitate this kind of gift. It can be boxes with fountain pens or luxury cigar holders and lighter boxes, etc.
If you go to Maxilia’s website, you will be spoilt for choice in this area, with an offer tailored to your budget and your needs. Namely, this kind of presents can be offered on the occasion of the start of the year or holidays such as Christmas or the company’s anniversary. It can also be a good gesture to celebrate the arrival of a new shareholder or simply the start of a new partnership.
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Who should you offer corporate gifts to?
If, as a rule, goodies are offered to customers, corporate gifts can also be addressed to employees: employees, shareholders, etc. But the role of these two accessories is the same. Allow to create privileged relationships with your business partners. In other words, corporate gifts bring a more user-friendly image and a more humane dimension to your brand.
But this kind of article can also positively impact your visibility. Indeed, business partners can also play the role of prospect for your brand by simply using the items you have offered them. Hence the importance of personalizing your gifts.
But above all, corporate gifts allow you to seal a collaboration and please your shareholders and collaborators. It is a way to thank them for the previous months that have been successful and tacitly ask them to continue working with you for the months to come.
Unlike goodies that you can decide to offer only to the most loyal customers, gifts companies must be offered to all shareholders and collaborators. To save money, however, you can make differences between the size of the latter, their seniority and their position.
Corporate gifts: full-fledged goodies
As mentioned above, corporate gifts are full-fledged goodies. They ensure the visibility of your business. All you need to do is choose an accessory where you can simply install your logo as a pattern. This will turn your employees into a free prospect. This applies to both major brands and companies that are just beginning to make a name for themselves in the market.
These are marketing accessories that you should not minimize. Depending on your budget and your desires, dedicated platforms can offer you different products. Know that high-tech items are the most prized at this time. We talk not only about USB sticks, but also tablets, smartphones, etc. You will need to take into account the personality of your employee.
Of course, your Goodies will have to be practical and useful for everyday life. This will make you better visibility. And because your employees can come from several regions, it’s free and easy advertising for your brand.