A start-up is a company created to meet a pressing need for a predefined target. She must then spread her good news quickly . To do this, we need to know it everywhere in a short time. Here’s how.
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Use classic means
To make his start-up known, nothing better than conventional means. These are the old techniques that are still used in the marketing community. To exploit them properly, you need to know how to hook your target. It is about using your phone for calls, flyers for one-time prospecting or design signage to be noticed by the passers-by. At this stage, it is a question of getting interested in what we do without appearing aggressive.
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For phone calls, for example, it is necessary to know how to recognize the mood of the interlocutor first. Then, the conversation should be held for a few minutes to know its interests. Finally, it is better to take him to understand the connection between the call and its interests in order to engrave the conversation in his memory.
Successful as a start-up is above all to be special. It should not be forgotten that several companies exist in the sector with the same product or service. To succeed in seducing the target, you must present yourself in an original and different way . This goes through phrases that break codes, charts that attract and other signs tapping the eye.
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On social networks, to be particular is not to follow the wave of rumors and habits. It is also stand out from the mass.
Employing your network
An entrepreneur’s network is its main strength to reach a mass in minutes. He had to accumulate contacts during the implementation of his project, or even before. Some have been able to bring him information and opportunities. Relationships were born from it. These contacts are members of the network of the start-up creator. If he needs to be known, he only has to ask his network to talk about him everywhere. It can be in comment on social networks as in mainstream conversations.
Focusing on press relations
The press boosts the reputation of a start-up. It is the most recognized organs that are the first targets. To achieve them, one must give preference to the passive approach. We communicate so well with a journalist that he is encouraged to talk about his company during a large-scale program. If this applies to several journalists, the name of the start-up is better known. Gradually, it spreads like a trail of powder.
Stay glued to the news
To live as a start-up, you have to use the means of your time. Today, for example, it is the creation of websites and their good SEO that make celebrities among companies. We have to try the trick.
Since youth loves to stay online, a start-up would win by being in the same spirit. She would have a great reputation for sure in the future.