Persuasive management: definition

In the company, several management styles are now classified according to the manager’s profile and his methods with employees. Among the most well-known management styles, directive style (or authoritarian, delegative style, participatory style and persuasive style, the subject of our article today. Discover with us all the ins and outs of the persuasive management style.

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  • Persuasive management: characteristics
    • A management style based on persuasion
    • Informing and convincing a team
  • Deciphering persuasive management
    • A relationship of trust
  • A good persuasive manager?
    • Implement a persuasive management style
  • Advantages and disadvantages of persuasive management

Persuasive management: features

Among the 4 types of management the most recognized and applied in the world, we introduce you to persuasive management. What does this kind of management involve and what are its characteristics , advantages and limitations?

Persuasive management comes from “persuasion”, a strong word that describes this type of management well. The persuasive manager will have the essential role ofencouraging his employees to surpass themselves in their work, for the common interest of the company and the employees.

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A management style based on persuasion

In order to fulfill the objectives of the company, various means are known. It is said that the end justifies the means: in the case of persuasive management, it is indeed a matter of putting in place the necessary means to achieve results.

The persuasive manager will therefore use his power of persuasion knowing how to be convincing, for his team to follow him in pursuit of the company’s objectives. Persuasive management is also called informative in some companies.

Inform and convince a team

The information circulates to employees and the team: the staff is managed in this way, essentially through the transmission of information. This information will give rise to employees the desire to give themselves 100% for the interest of the company.

Relationship and communication are at the heart of persuasive management. A good persuasive manager typically has a charisma that takes the company’s employees in the direction he wants, without any special effort. Persuasion is an art: convincing by speech is the first quality of a persuasive manager.

Decrypt persuasive management

In a company where persuasive management is used to achieve common goals, information flows smoothly. Persuasive management strongly encourages two-way communication , both vertically and horizontally.

Thus, the hierarchy and the collaborators are in theory at the same level of information. With diplomacy and tact, the manager knows how to set up dynamic and impactful leadership . The manager presents himself as a guide for his teams while valuing them.

Employees, thanks to their sense of belonging to the company, are naturally attracted to the desire to do everything possible to offer their skills as best as possible. Investing as a collaborator in a company with persuasive management is acclaimed, as well as innovative ideas and proposals that improve the productivity.

A relationship of trust

Before you want to persuade and convince, a relationship of trust must be established between the hierarchy, the leader, the employees and all the teams.

A charismatic manager with confidence in his employees will be able to “coach” them and set an example. It inspires while cultivating ties of trust with his teams . After establishing this basis, the manager can use the necessary methods to encourage employees to give the best of themselves. Psychology is necessary if you want to opt for persuasive management.

By being valued and listened to within a sincere and cordial relationship of trust, employees understand the give-giving relationship . The winning argument can then be heard by employees.

A good persuasive manager?

To become a good Persuasive manager, here are some personality treats to remember:

  • The charisma of the manager is essential;
  • Influential leadership is also paramount;
  • A step back on the psychological aspects and the human relationship;
  • A sense of organization and rigor;
  • A good feeling to know how to negotiate by finding the right arguments;

Being a good persuasive manager can be learned especially through training. That said, a personality adapted to persuasive management can also be natural and innate.

Implement a persuasive management style

Some situations are more conducive to persuasive management than others. It is interesting to look at this style according to the situation, the objectives to be achieved and the temperaments present in the team of collaborators.

When collaborators are in high demand for support and guidance, persuasive management comes to offer a trustworthy crutch that gives a perspective to the team.

If as a manager you want to recreate a sense of belonging on the part of employees, persuasive style can help you.

Conversely, other situations do not lend themselves to the proposal of such a management style. Poorly set up and brought awkward, persuasive management can lead to the development of frustrations and value judgments. For example, if decision-making takes place without sufficient consultation and without valuing employee initiative and autonomy, trust can be broken.

Advantages and disadvantages of persuasive management

Persuasive management has many advantages:

  • It raises the skills of employees
  • ; It brings together a team around a project by encouraging initiatives;
  • It remotivates employees by giving a punctual and necessary perspective;
  • It restores confidence in them to certain talented profiles.

That said, this type of management also has its limitations:

  • Highly focused on information and internal issues, this type of management can quickly be detached from external reality;
  • Involvement and trust can lead to blurring the delimitation between work and personal life;
  • As the communication is honoured, debates and meetings may be time-consuming;
  • The motivation created by persuasive management can be blinding for a manager, who will tend to give himself 100% without knowing how to lift his foot.

A good manager, regardless of the type of business management for which he chooses, is supposed to be able to detect the best time to apply a particular management method.

As a manager, do not hesitate to be advised by a professional by conducting a management training .

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