How to choose an agency to create a chatbot?

Let’s find out together how to create a chatbot without programming, thanks to a series of dedicated tools.

When we use the word chatbot we first talk about dialogue and conversation . Here is the real revolution put in place by digital on the world of communication, a revolution that has profoundly marked the approach of both brands and, above all, of users. It is no longer thinkable to work only on input, perhaps playing on impact commercials or aggressive campaigns. Today the consumer wants, indeed, demands, a comparison with companies, trying to establish a relationship with them.

A real paradigm change that consequently marked the technological evolution and communication tools. In fact, chats have gone from being an essential element of people’s daily lives to a fundamental marketing tool for brands. WhatsApp, Wechat, Messenger just to name a few.

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An activity, that of dialogue and relationship, yes very useful, but also a demanding business side. A commitment that led to the development of solutions useful to automate and make this type of activity less burdensome. Chatbots are perhaps the most important news in this regard.

Chatbot: What are they

Chat bots, or chatbots , are nothing more than programs capable of simulating a conversation between robots and human beings. These programs work as chat users themselves or as a company staff, giving answers to users who use the chat.

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Chatbots work through rules, patterns, or artificial intelligence, allowing people to interact via chat, without human intervention. Not only customer care: request for services, advanced CRM systems, information on news, offers, promotions are just some of the activities that a chatbot can perform.

The The added value of chatbots is their being active 24/7, bringing huge benefits to users and saving brands. The evolution of these tools allows you to create truly useful conversations based on a wealth of information and experiences. Tastes, interests, age, language, different elements that the chatbot recognizes and on which it is able to offer the right answer. The evolution of machine learning makes many bots able to ‘learn’ and improve usage after use. Not bad I’d say.

For example, try the KLM or Pizzahut chatbot to understand the potential of this tool. There are those who even took advantage of the flexibility to use it to make it a storytelling tool. It is the case with Burberry who launched the “The Tale of Thomas Burberry” campaign thanks to a chatbot.

Making them requires programming knowledge, but in In recent months, many platforms have been created that allow even those who don’t write a line of code to create their own chatbot. Here are the best ones.


Created to create chatbots dedicated to Facebook. Just have a company page and we can create one to communicate with our users. In a simple and immediate way, Chatfuel allows us to create a real chatbot with all the functions we consider necessary. Entering automatic answers, links to content or web pages are some of the functions that we can implement. You can also send push messages to those who contacted us, keeping the relationship alive.

A practical example? List the rooms available at a certain time in our hotel, guiding them step by step in online booking. Or report the most read articles or categories of our blog, as I did for my Facebook page Influencer Marketing Italia .

Through Messenger is possible to hear about me or the book, contact me or read the latest articles on my blog. All this is done in a few hours.

You can also ‘pull’ our bot by teaching them how to do the best situation by situation and making it increasingly performing. Can also be used for Telegram, Chatfuel is a must try tool.


All-Italian platform dedicated to the creation of chatbots for Messenger. Chatbots-builder is a tool that makes simplicity of use its strength, making it possible for anyone to create their own. It only takes a few steps to create a chatbot, choosing from the many functions available.

Very interesting, and dedicated to the less experienced, are the templates , “drafts” of vertical chatbots on different sectors and uses (web agency, restaurant, hotel, blogger) to be completed with its contents. Everyone is designed to meet the needs of the sector: the restaurant has the command to book, the web agency to show services and portfolios. Again, the time (and the chances of error) decrease dramatically.

So very ‘simple’ bots are born, but that you can make more complex depending on your needs and commitment to build them. I tried to make one for the Open-Box page, my agency and the result, despite the few hours spent, is more than satisfying.

One click is enough to try it


A really well made tool, which also allows non-developers to create chatbots. Sequel’s added value is the wide range of supported platforms: besides Messenger, you can create bots for Kik and Telegram.

What sets Sequel apart is the ease of use. The wizard allows you to give life to chatbots quickly, providing the user with a set of preset templates that adapt to the needs of brands and professionals.

There is also a wide range of types of chatbots achievable: you can create them dedicated to storytelling, thus creating interactive stories, or gaming (what’s better than a quiz to engage users?).

Another interesting feature is the one that allows the customization of chats with the insertion of colored texts and GIFs.

The NPL functionality allows you to create very natural conversations, functionality that, combined with training, makes bots more and more ‘human’.


Botify is a tool for creating chatbots dedicated to Facebook Messenger. Even in this case, programming knowledge will not be required, allowing everyone, but everyone, to give life to their personal bot.

A list of templates linked to different uses makes It’s easy to set up a chatbot, as it’s just as simple to manage media files such as images, videos, GIFs.

The learning ability of the system constantly improves the bot’s performance, guaranteeing us an excellent user experience.


Userbot is one of the most innovative platforms for creating Bots and using them. The development of the bot is made quick and easy, but giving users the opportunity to add numerous options and customize it according to their needs.

Userbot integrates with the main channels used today by users: website, Messenger, Telegram, iOS, Android, on other CRMs . Only one bot, but many possibilities for use.

The real gem of Userbot is Deep Learning and the use of Artificial Intelligence to analyze messages. That’s how he’s able to recognize the type of problem, understand the mood of users and automatically choose the most suitable answer. UserBot is able to understand the natural language and any errors that happen while writing in chat. In the event of an unencountered situation, you can report the issue to a team member and learn from their answers .

Because it’s not enough to have a chatbot, the important thing is that it goes down as humane as possible in its role, putting users at ease and improving their experience.


Here’s a tool that I love. Smooch is a connector between platforms such as Slack and Zendesk and messaging applications (Line, Facebook Messenger, Kik, WeChat, and others). Translated means you can converge communications that arrive on Messenger or the website chat, for example, on Slack. One way (I assure you from experience) to make the management business faster and easier messages and customer care. I have the messages coming to a Facebook Page converge on a dedicated Slack channel.

In addition to its core business, Smooch allows you to create chatbots that can be connected with the channels used. We’ll have a bot that will respond to chats by automating common workflows, such as collecting form data, planning, running payment processes, or any feedback.


Here is perhaps the best known tool for creating chatbots without programming knowledge. one of the most effective and well-known tools. ManyChat has the merit of being a tool with great potential, but also very simple to use, an element that makes it at the door of even less pro users.

The user is guided step by step, depending on the needs thanks to the drag’n’drop builder (as seen in the video tutorial).

Among the most important feautures I point out autoposting and scheduling messages.

Facebook Messenger Platformer

There is no doubt that Facebook is investing so much on the chatbot issue. It has made it one of the biggest news in recent years and it was therefore unthinkable that it would not move in giving support in the creation of the bots themselves. This is how a dedicated platform was created, a more advanced platform than the tools that are online, but at the same time also more complex to use.

It is necessary to activate some tools before you can create the bot: Messenger plugins, Messenger codes and links, customer correspondence, structured templates, welcome screen. Not always intuitive to tell the truth.

To overcome this greater complexity, Facebook provides users with a comprehensive guide and above all several famous case studies useful to analyze.

If you are looking for a really pro tool for making chatbots, is for you. Dedicated to both developers and not, it allows to give life to evolved bots both in terms of functions and performance.

Advanced yes, but with a high user experience. In fact, it takes 3 steps to create your own bot. Once set up, we’ll have to give the bot text examples of how people will be able to talk to him. On this basis, will train the bot for us, making it able to better converse with users. The use of machine learning is a remarkable plus.

Multilingual support and a wide range of supported platforms complete the offer:

  • Google
  • Facebook
  • Slack
  • Twilio
  • Skype
  • Too Mo
  • Telegram
  • Kik
  • LINE
  • Spark
  • Alexa
  • Cortana
  • Twitter

Chatbot on Whatsapp: Here’s Noibot

The Turin company specializing in Bot ( has recently released a new bot for use in Whatsapp. The system allows in a simple and intuitive way to manage in a completely automatic way the sending of messages, images, videos and links through the well-known Messaging app.

Instant News (WhatsApp) was created as a platform to automate the sending of informative newsletters. This Whatsapp bot can also be integrated with other software and platforms (Zapier and WordPress for example), so as to make its adoption and use very flexible.

Chatbot yes, but with judgment

I think (and I think) that it took a few lines for you to understand the potential of chatbots. Excellent tools to automate processes and make them more performing , enabling us to give constant support to users. Their flexibility and learning skills have transformed the use of chats from conversational channels to places where they can offer far more complex services, sales including.

However, advantages that must not make us lose sight of an essential element of online communication and chats: the value of the relationship with users . A value that can hardly completely separate the human presence and that, if neglected, risks bringing us only problems and bad results. There are activities that cannot be carried out by bots, just as it is not possible to completely eliminate the human component.

The most virtuous examples provide for an intelligent coexistence between bots and human personnel : the one offers automated services, the other intervenes on issues that go beyond machine. Excellent example in this regard is the activity of the aforementioned KLM.

Because as always, technology must be a means, not the end.