There is no doubt that a great website can fuel the growth of your business. It can help you improve customer loyalty and boost more sales by making incredible first impressions.
We all know that websites are one of the most powerful marketing channels for any business. So the question is no longer whether you need a website, but what is the cost of developing a website that meets your business needs.
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Quick Links: Why is it difficult to estimate the cost of developing the website? Cost Estimation Factors Determining the Cost of Website Development
Plan de l'article
- Why is it difficult to estimate the cost of developing the website?
- How does it cost a lot to build a website: Estimates
- Factors determining the cost of site development
- Factors by type and object
- Factors per phase
- Essential factors
- Marketing Costs on
- Remember the cost of developing the website depending on the type of provider
Why is it difficult to estimate the cost of developing the website?
The amount real dollar concerns business owners, and this is one of the most important issues we receive from entrepreneurs. You can find ballpark figures on the Internet, but the results in fraction of a second will barely give you a fair cost estimate. The cost of a website is complex, and you won’t find a simple answer. Why? Let’s take an analogy.
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Imagine that you are building your dream home, and you have the same question: “What is the cost of building a house? The cost varies depending on factors such as house type, neighborhood, layout, total area, number of rooms, outdoor space, interior and exterior finishes, and more. The same applies to website development.
So, what is the cost of developing the website in 2021? The answer will depend on a myriad of factors.
But relax, we made it easier for you to estimate the cost of developing a website. In this article, we will discuss various factors that you will need for the appropriate estimation.
Before we begin, let’s look at some basic statistics that estimate the average cost of website development in the United States.
How does it cost a lot to build a website: Estimates
According to research, the average cost of building a website often ranges from $1,000 (for a small business website) to $95,000 or more (for a complex custom website).
- The cost could be less than $1,000 or more than $10,000 to build a website for a small business in terms of real dollars. (Source)
- To create a typical website, depending on your needs, you may need spend between $100 and $500. The price of a feature-rich custom website can be up to $30,000 or more (Source)
- The price can be between $2,500 and $95,000 to build a website. To develop a complex custom website , you may need to pay even more. (Source)
- To create a site, the initial cost, which includes launch and design , is $12,000 for $150,000, while current website maintenance ranges from $35 to $5,000 per month, or $400 to $60,000 per year. (Source)
Based on the above data, it is clear that various factors influence the final cost of developing the website. Let’s see some of the factors that affect the actual cost of developing the website.
Factors determining the cost of site development
Web Here are some of the important factors that determine the average cost of creating a custom website:
- Factors by Type and Purpose
- Factors per phase
- Essential factors
Let’s discuss each of these factors in detail.
Factors by type and object
One of the first things to do is to identify your purpose for the website — a clear goal will help build a good website design, which in turn will facilitate the fulfillment of your main mission of attracting as many potential customers as possible. Here are eight different types of trending websites on the market.
1. Personal website and blog
To share news and advice with your potential customers, you can consider individual websites used as personal blog or informative web pages.
2. Brochure (landing web page)
A brochure website is ideal for small businesses where the site displays contact information, a “About Us” page, and the functionality to send a request or call to action (CTA). The website has a few web pages, and the goal is to attract new customers and sales. However, some sites are set up to disseminate information and news.
Here is an inspiring example for a brochure website —Eroulve . (Source)
This website demonstrates minimal functionality and maximum /efficiency.
Image source: http://evoulve.com/
Corporate Corporate websites engage people and transmit company values to customers online. They are completely related to marketing purposes and have need to communicate the objective of a company and expose its portfolio.
Here is a great example of a corporate website — Verizon /, an American telecommunications company that has its corporate pages, including its careers and investors page, which are well coordinated and work beautifully together.
Image source: https://www.verizonwireless.com/
The website deals with receiving payments in exchange for online products or services. The website is ideal for suppliers who can sell their products online and is quite analogous to retailers that sell for multiple users or a compound platform. Classic examples include Amazon and eBay.
Educational This type of website is intended for institutions educational institutions or institutions offering online courses.
Let’s see an exciting website in an educational category — Inra /, a cool French site about genetics and France. They have a website that presents the events of genetics in France that have occurred over the past 70 years.
Image source: http://70ans.inra.fr/developpement-du-modele-stics
6. Web Portal
News sites belong to this category, where they gather web resources and also offer emails, forums, search engines and more. Some classic examples are Yahoo and AOL.
Catalogue This site is ideal for visitors looking for a particular service or like real estate, jobs, hotels, car rentals, and more. Web pages offer a directory and an extensive search system integrating location-based functions and feedback and scoring systems. Some typical examples of websites include Airbnb and TripAdvisor.
8. Community Development Site (Forums, Social, Sharing Website)
Sites are usually thematic platforms. Some classic examples include Facebook, LinkedIn and Instagram.
TAKEAWAY KEY: As a rule, the cost of developing the website depends on the type. Once the classification is explicit, it is easier to define the characteristics and technical aspects required for your website.
In addition, the time of development of the site may vary depending on the complexity of web pages, such as embedding animation and influencing the cost of creating the website.
Factors per phase
The Construction of a website consists of several phases, and it is better to understand them and the average costs associated with each step.
Let’s look at the various factors in detail.
1. User Interface and User Experience Design (UI/UX)
A superb website design is the success of the product/service. In short, UI/UX design plays a very important role in the success of your website.
What does it take to design an attractive website to impress your potential customers? The steps involved in this process include:
- UI/UX Design
In summary, the UI/UX phase can take an average of one to two weeks and cost 750 to $4,000 or more. Time varies depending on the requirements and complexity of the project.
2. Front-end development
The front-end is the interface and the first point of visual contact that website visitors recognize. The phase begins with design and transcends quality assurance testing. Cost factors influencing this phase include website responsiveness and complexity of animations.
To summarize, the front-end development phase could take an average of two to six weeks and cost between $1,000 and $12,500 or more.
3. Back-end development
The back-end comes into play when the user has interacted with the visual interface of the website via buttons and more. The back-end or server-side is the kernel of any website and is responsible for the proper functioning.
The main cost factors for this phase are integration with third-party services, complex queries, data processing tasks, etc.
In summary, the frontal development phase could take an average of three to eight weeks and cost between $4,000 and $12,500 or more.
4. Development of content management systems (CMS)
You can create, edit, and manage website content from time to time. And, you don’t want to contact developers whenever you want to make minor changes. Therefore, you need CMS software to perform all of the above tasks smoothly.
You might encounter CMS engines like WordPress, Drupal and Shopify. However, they are limited in functionality, although they are designed to reduce development hours and reduce the cost of creating a website.
How much does the development of the CMS cost? It could take an average of three to eight weeks and cost $3,000-9,000 and more.
Let’s take a look at the snapshot of phase factors that influence the cost.
Table 1: Overview of Cost Factors by Phase
( $) Cloud Server Platforms: EC2, S3, AWS
|Phase||Time limit (weeks)||Cost||Factors influencing||Development tools and frameworks|
|IU/UX||1 — 2||750 — 4,000||—||—|
|Back-end development||3 — 8||4 000 — 12 500||Third-party integrations, complex queries and more||Web Frameworks: Ruby on Rails, Phoenix Database Servers: MySQL, PostgreSQL
Web Servers: Nginx, Apache
Programming languages: Elixir, PHP, Python, Ruby,
|Development of CMS||3 — 8||3,000 — 9,000||—||WordPress, Joomla, Silver Tripe|
KEY TO GO: The construction of a website involves several phases, and the temporal aspect of each step will depend on the requirements of your company, the complexity of the project, which in turn influences the price.
There are many other essential factors that contribute to website development spending. We’re going to have a brief overview of them.
Table 2: Additional requirements for the development of a website
( Custom domain extensions, such as.restaurant, .online can be cost to $200 and $300 per year) InterserverGodaddy
|Expenditure Factor||Explaining||Price||Classic examples|
|Web pages (1 to 250 pages)||Factors such as products and services and businesses can influence the number of web pages. Web design agencies and independent designers are changing their tariffs according to the number of web pages.||$1,000 to $10,000||—|
|Domain name||The unique address you see in the address bar of your browser.||$5 to $15 per year||GoDaddy Bluehost|
|Style or Theme||Web design includes the visuals of your website and the usability of your site. The thumb rule is simpler, the higher the price low.||$2,000 to $15,000|
|Responsive Design||Responsive design is essential: it adapts your website to a user’s device (desktop, tablet, or mobile device) and gives them a seamless experience.||$3,000 to $25,000|
|Interactive Multimedia||Visitors can live an attractive experience with interactive media. To create interactive media, it is a process that requires time and resources.||$250 to $10,000|
|Website Hosting||A service that keeps your website accessible on the Internet.||$75 to $200 per year||Hostgator Inmotion|
|Maintenance||Website maintenance helps keep your website, include updates on your CMS, and troubleshoot issues related to the website.||From $500 to $12,000 per year|
|SSL Certificate||An SSL certificate helps make your site safe for users and internet browsers. You will need to renew SSL certificates annually.||$10 to $1000 per month||Issued by Certification Authorities|
KEY TO GO: The additional factors, including web design, responsive design, interactive multimedia and much more, ensure a seamless experience for your customers. It is prudent to take into account the costs to obtain an overall and overall cost of building the website.
Marketing Costs on
Website marketing is another important aspect you need to consider: it helps to generate more traffic qualified and potential customers (prospects).
You can choose to invest in services that offer you the most value and fit your budget, including search engine optimization (SEO) and creating a personalized marketing strategy.
Let’s look at the marketing costs of the website.
Table 3: Overview of Website Marketing Costs
( Price depends on keywords competitiveness) Google AdwordsDE (Price depends on the amount of work) —
|Cost Factor||Explaining||Price||Classic examples|
|Content Marketing||You can consider delivering content through infographics, blank pages, blogs, podcasts and much more. Costs vary depending on the form of marketing content you choose and how often you post.||$3,000 to $5,000||—|
|Conversion Rate Optimization (CRO)||CRO can increase website conversions with Call to Action (CTAs) tactics such as landing pages, buttons, enrollment sheets, and more.||$300 to $600||—|
|Drafting||Writing encourages customer engagement; the process involves removing duplicate content from your site.||$50 to $500 per item on average||—|
|Social Media Marketing||Social media is a brilliant platform that creatively promotes your business. You can choose to run contests on social networks, and take into account expenses.||$400 to $20,000 on average||—|
|Pay-per-Click Advertising (PPC)||PPC advertising is an effective way to convert visitors into buyers.||$50 per click|
|Search Engine Optimization (SEO)||SEO optimizes your website for search engines like Google. The higher your site ranking in Search Engine Result Pages (SERP) for a user request, the higher the optimization.||$300 to $1,500 per month on average|
|Email Marketing||Email marketing focuses on generating valuable leads.||$9 to $1,000 per month||—|
KEY TO GO: To sum up, marketing your website can cost between $12,250 and $25,500 per month. As business owners who want to improve their sales and revenue figures, these factors are crucial for directing users to your site and maintaining a user-friendly website.
Remember the cost of developing the website depending on the type of provider
Yes: you can create the website yourself (DIY). However, it’s at the cost of your time, and you might rather choose to hire a professional to do it for you. The price will depend on the type of supplier.
Let’s take a look at a snapshot of costs depending on the type of supplier.
Table 4: Overview of Costs by Type of Supplier
|Site Creator||0 $ to $300|
|Freelancer||$500 to $5,000|
|Agency Creation Website||$5,000 to $100,000|
Based on the data, you can plan your supplier hiring options based on your budget.
When to hire freelancers? If you have a small project that can be managed by an individual, then you may consider hiring an independent software developer.
Freelancers can be beginner freelancers who are passionate and accept work at low prices. However, the disadvantages are that they may lack experience.
Alternatively, you can find experienced professional freelancers who could charge between $100 and $300 an hour. Hiring pros would be a better option, but sometimes it could be risky, and you still have the opportunity to choose development companies offshore.
When off and near the coast? You can take the popular route and contact a web development advice. However, consultation rates in web development can be high. Instead, you can consider relocation and reconciliation where you can get the same job at about a quarter of the cost.
Offshore development rates range from $25 to $50 per hour and, in comparison, coastal software development tends to be slightly more expensive. However, offshore development can be a cost-effective solution.
TAKEAWAY KEY: To summarize, you might consider the most preferred choice of hiring a consulting firm based in the United States. You can be assured of the quality and safety of working with a company ashore.