How does SEO work on Google?

How does Google work? As an SEO consultant in Nice, this is one of the first things I explain to my clients. If you want to work on the SEO of your website, gain more visibility and traffic, there are lots of SEO techniques and criteria to take into account. The thing is, if you don’t know how Google works, all of this will be of no use to you . For me, this is the first question to ask yourself before working his SEO.

Also to discover : What is a Messenger chatbot?

Let’s go straight to the goal, for SEO, Google works in 3 steps:

1. The Crawl

Also to discover : How do I set up a chatbot on Facebook?

2. Indexing

3.Ranking

The 3 Steps how Google

works Step 1: The Crawl

This barbaric little name simply translates as “visit” or “analysis”. So the first step is an analysis of the website. When a website is put online, Google will send “robots” or “spider” to visit the website. These robots go from the home page (not always but it is often the case) and will follow the links in order to navigate 100% of the pages of the site. It’s the crawl.

Step 2: Indexing

Second step, the robots will check that each page, one by one, complies well with the rules of the giant Google. In most cases, all pages are well indexed. Google will then copy the content of each web page and store it in its servers. Each indexed pages can then be accessed in the search engine.

Step 3: Ranking

Ranking and indexing are very close phases since Google automatically classifies a website after it is indexed. I often split the two to explain to my clients the importance of the keywords used on their website. Indeed, Google classifies websites according to the requests of Internet users the level of SEO of the site the competition.

To summarize how Google works, it analyzes all the web pages of a website through its robots. He checks that the pages are well suited for the web and that it meets a whole bunch of criteria and then eventually classifies each page by relevance.

Now you know how it works Google, you see, it’s not very complicated. Let us now see what to remember.

How to control and optimize the 3 steps of Google?

Control and optimize the crawl

We said that Google’s robots always start from a web page to analyze the entire site. In general, it starts from the oldest page, the one he discovered first. This is not always the home page but it is often the case. Starting from this page and to find the others, the robots will follow the links on the pages . Hence the importance that each page of a site receive at least 1 link from another page (I always advocate at least 3 inbound links), otherwise how could Google find it? (he can but not always).

The Crawl from Google is controlled via the robots.txt file. This is a simple text file (note block) found in the folders of a website (at the root). This file allows you to tell Google which pages we do not want to see analyzed (and therefore indexed). To do this, use the command “disallow: “. For example, if I want to prevent Google from parsing my request quote page: https://redback-optimisation.fr/demander-un-devis/ I will add the following text in the robots.txt file: Disallow: /request-a-quote

Controlling the crawl is a technique especially used on big websites that want to save crawl budget. I will talk about it in the next article.

In order to optimize the crawl, it is necessary to make the task easier to Google. Here are some technical criteria for Save time:

  • Internal mesh: we’ve seen it, Google uses links to move from page to page. It is therefore necessary to add relevant links to the pages. Above all, these links must not be mistaken.
  • Depth: If you need too much click to reach a page, robots may not succeed (netizens for that matter). Each page must be accessible in less than 3 clicks.
  • Download time: robots have only a limited time each time to visit a site. If a page is too heavy, robots will take a long time to analyze it and will have less time for others. So they can miss pages that will never be indexed.
  • The “no-follow” directive: you can tell bots not to click on a link via a simple HTML code. If Google does not visit the page, it will not be indexed. This is still a (questionable) technique to save crawl budget.

Control and optimize indexing

In most cases, a crawled page is well indexed. At this level, it is important to ask yourself which pages you want to keep and which pages you do not want to index. You’re going to ask me the question, “why should pages not be indexed?

I would say, “this is how Google works: in the “ranking” phase, Google will give an overall rating to your website. This is an average quality rating based on the quality of each indexed page. It’s exactly like in school: the general average is the result of the averages of each material. For SEO, each page of bad qualities will bring down the overall rating (This is Google’s Panda algorithm). These low quality pages must then be removed to keep only the best (see technique). This is the case for example of “legal notices” or “GTC” pages that are not relevant to the site. In addition, no one will type “legal notices your business” in Google. These pages have no interest in organic traffic. In my SEO audits, I go much further by analyzing each Google quality criteria, this allows me to calculate the average SEO rating of each page” and either remove these pages from the index or improve them.

Once the page is indxed, it is visible on Google

To control indexing, there are also several techniques:

  • The No-index tag: this is the simplest method. You can add it to a page in 30 seconds via Yoast SEO if you are using WordPress. This tag tells Google not to index a page.
  • The canonical tag: On a set of pages, this tag lets Google indicate that a page is the original. This helps to avoid duplicate content by not indexing duplicate or overly similar pages. This technique is mainly found on e-commerce sites.

Check out my guide to optimize the indexing of your pages.

Control and Optimize Ranking

It is at this level that the work of an SEO consultant all makes sense. This is where I spend the most time. To get the best ranking, it is necessary to take into account the hundreds of SEO criteria divided into 4 main SEO pillars:

  • the technique
  • user experience
  • the content
  • Popularity

I come back to these pillars and optimization in various articles on my blog.Watch more than 3h of videos to learn how to create a WordPress website and make it visible Frequently Asked Questions

Your site has just been uploaded or do you want to index your articles as soon as they are put online? How does Google work? Two solutions are available to you:

  • The backlink: if you manage to place a “Do Follow” link on a popular site already indexed. google will follow it pretty quickly is index your web page. Find out more about backlinks. This is the most complicated and expensive technique.
  • Sending your page to Google: You simply go through Google Search Console — URL Inspection. You will submit to Google your page that will come crawler and index it usually within 3 minutes.

Think that Google can take up to 1 month to index a web page if the 3 steps of Google’s operation are not well optimized.

As we have seen. It is necessary not to index some pages, those of low qualities. If your pages are already indexed, you can go through Google Search Console — Index — Deletions.

Then you need to go to FTP on your “robots.txt” file in order to add this URL to tell Google bots not to come back crawler this page.

Caution, without step 2, there is no point in removing the page from the index because Google will re-index it.

The second part is a bit technical, do not hesitate to contact me for discussion.

Simply via Google search: site:domainname

Knowing if your website is technically optimized is not obvious if you do not know about it in SEO. For you, I wrote an article on the topic —>100% of the pages you wanted to index must be indexed, otherwise do an SEO audit. Internal SEO of the website.

How does Google work? Finding

You will have understood it, we can control the 3 steps of the operation of Google:

  • The crawl or analysis of Google
  • Indexing pages
  • The ranking of pages

So one can quite let a page be analyzed but not indexed. Overall, if you have a small website, you do not need to block the analysis of certain pages. On the other hand, it is good to play on page indexing to keep indexed only pages dedicated to SEO.

Also, you should know that Google can take up to 1 month to index a page. It is therefore crucial to properly control and optimize the 3 steps of the search engine operation so that 100% of your important pages are well analyzed, indexed and classified quickly.

To check the correct indexing of a page, you can take a look at my article on the Google SearchConsole.

Google:

  • The crawl or analysis of Google
  • Indexing pages
  • The ranking of pages

So one can quite let a page be analyzed but not indexed. Overall, if you have a small website, you do not need to block the analysis of certain pages. On the other hand, it is good to play on page indexing to keep indexed only pages dedicated to SEO.

Also, you should know that Google can take up to 1 month to index a page. It is therefore crucial to properly control and optimize the 3 steps of the search engine operation so that 100% of your important pages are well analyzed, indexed and classified quickly.

To check the correct indexing of a page, you can take a look at my article on the Google Search

RELATED POSTS