Essential points in SEO

Search Engine Optimization (SEO) is content optimization for search engines. And SEO is a scalable science that essentially adapts to the way the Google search engine manages the SEO of websites. We explain what are the essential points of SEO and SEO.

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  • The constantly evolving SEO
    • Unoverloaded HTML pages Page
    • load speed
    • HTTP errors and 404 pages
    • Optimize tag Relevant tag
    • </p> <li>hierarchy</li> <li>Quality content</li> <li>Links: internal mesh</li> <li>Optimize backlinks <ul> <li>Link, link, Google link</li> </ul> </li> <li>, yes but not that</li> </ul> </li> <li>SEO, SEO… And you? </li> </ul> <div id="toc_container" class="toc_white no_bullets"><p class="toc_title">Plan de l'article</p><ul class="toc_list"><li><a href="#The-constantly-evolving-SEO"> The constantly evolving SEO</a><ul><li><a href="#Unoverloaded-HTML-pages"> Unoverloaded HTML pages</a></li><li><a href="#Page-loading-speed"> Page loading speed</a></li><li><a href="#HTTP-Errors-and-404-Pages"> HTTP Errors and 404 Pages</a></li><li><a href="#Optimize-Tag"> Optimize Tag</a></li><li><a href="#Relevant-tag-prioritization"> Relevant tag prioritization</a></li><li><a href="#Quality-content"> Quality content</a></li><li><a href="#Links-the-internal-mesh"> Links: the internal mesh</a></li><li><a href="#Optimize-backlinks"> Optimize backlinks</a><ul><li><a href="#Link-link-link"> Link, link, link</a></li></ul></li><li><a href="#Google-yes-but-not-that"> Google, yes but not that</a></li></ul></li><li><a href="#SEO-SEO8230-And-you"> SEO, SEO… And you? </a></li></ul></div> <h2><span id="The-constantly-evolving-SEO"> The constantly evolving SEO</span></h2> <p>SEO natural science is not an exact science. Between the <strong>algorithms</strong> of the various search engines that change and the fundamental principles that can also evolve… Having a quality website is a full-time job. </p><p> <strong><i>Also to discover :</i></strong> <a href="https://www.klottra.com/music-download-mp3-to-usb-stick/" title="Music: download mp3 to USB stick">Music: download mp3 to USB stick</a> </p> <p>In order to satisfy Google and make it clear to the algorithm and the Google Bot that your site is a website that deserves to arrive at the top of SEO in the SERP (Search Engine Result Pages), some <strong>basic tips</strong> are to be respected. </p> <h3><span id="Unoverloaded-HTML-pages"> Unoverloaded HTML pages</span></h3> <p>The most problematic on a website will be the <strong>quality of the HTML code</strong>. If an HTML page is overloaded and the generated code is heavy and long, the website will sin in quality. For example, care should be taken to avoid leaving visible <strong>CSS</strong> slips. They should be placed in a <strong>separate file</strong> . Long scripts and heavy codes can easily be shortened and lightened with effective tools. </p> <p>The reason why heavily loaded HTML pages are highly deprecated is simple. The robot responsible for scanning the pages of a website may fall on lines of code that give it no information on the nature and subject of the web page. This means that the bot is hampered in its <strong>scan of the page</strong> : the web page loses quality and loses in SEO. </p> <h3><span id="Page-loading-speed"> Page loading speed</span></h3> <p>As said before, heavy and unnecessary coded pages take time to load. However, the speed of loading a web page is a <strong>quality indicator</strong> . If the user has to wait 4 seconds to see a web page appear, so say that the website is not a reference… This point is both very negative for the Google bot and for the reader of the web page. </p> <p>Your website must also be able to <strong>load fairly quickly</strong> at first access (without taking into account the cache). This criterion is fundamental in SEO and on the internet. </p> <h3><span id="HTTP-Errors-and-404-Pages"> HTTP Errors and 404 Pages</span></h3> <p>It is important to identify any page that has a defect. An internal or external link must be able to point to an <strong>active and valid, up-to-date page</strong> . Any page in error 404 is useless to the user and therefore strongly deprecated from Google. </p> <p>The content of a page should be displayable without worrying: check the validity of each page and the links that point to it (as well as the keywords). Set up a <strong>redirect</strong> so that the user and the bot are satisfied. </p> <h3><span id="Optimize-Tag"> Optimize Tag</span></h3> <p><title></p> <p>Some information is more than essential in terms of SEO /SEO. Among them, the beacon <title>, HTML language. This tag, to be properly optimized, must contain <strong>keywords corresponding to the topic</strong> covered by the web page. A <title> whimsical tag unrelated to the content of the web page will be considered irrelevant and will therefore be ignored by the bot. </p> <p>The tag <title> should be positioned high enough in your HTML code page, so that the bot finds it easily and quickly. The content of the <title> is paramount: choose the right keywords. Describe precisely the subject of the web page concerned, as Google is able to check the match between the <title> and the web content and <strong>downgrade a page</strong> if it finds inconsistencies. </p> <p> The length of the beacon is also important: neither too long nor too short…</p> <p><title></p> <h3><span id="Relevant-tag-prioritization"> Relevant tag prioritization</span></h3> <p>In a good SEO strategy and SEO, tags must be present, and in addition to that, they must be properly prioritized. The tags <H1>, <H2>, <H3>, are supposed to complement the information given by the <title>. <strong>The tag is obviously the most important</strong> <H1>: make sure to optimize it as it should be, because after the <title> , it is it that will be read first by the Google bot. </p> <p>Vary your tags, do not make heavy repetitions of keywords but respect the semantic and lexical field. <strong>The goal</strong> : the bot and the user must be able to find relevant and well-prioritized information in the content of any web page. Notice to cheaters…! </p> <h3><span id="Quality-content"> Quality content</span></h3> <p>Ah, the content! Web content is one of the <strong>key elements</strong> in SEO /SEO. The content of each web page of your site must be rich. With the advent of the semantic web, content is not just a way to fill a website. </p> <p>The right<strong> marketing strategy</strong> is to take into account the user experience, both in substance and form. A particularly important effort is therefore appreciable when it comes to writing <strong>quality, relevant texts</strong> and published with a consistent frequency on a blog adjoining the site. </p> <p>Users who come across web content should instantly find an answer to their questions. Google Bot works the same way! Prioritize information, and answer <strong>basic questions</strong> to create quality content:</p> <ul> <li> Who? </li> <li> What? </li> <li> Where? </li> <li> When? </li> <li> How? </li> <li> How much? </li> <li> Why? </li> </ul> <p>By integrating these answers into the web content of your site, you make sure rich, complete and relevant content. Ensure the<strong> richness of the vocabulary used</strong> , the lexical field and the overall consistency of the treatment of the subject. </p> <p> No, a site does not only roll thanks to its design and ergonomics, even though UX designers would say otherwise. </p> <h3><span id="Links-the-internal-mesh"> Links: the internal mesh</span></h3> <p> Any seasoned SEO referencer knows this, you have to create a link in any SEO strategy. Internal links, also known as backlinks, are essential to your strategy. </p> <p>The links to be created must be consistent with each other, of course. This process is the <strong>internal mesh</strong> of a website. This must be logical for both the Google robot and the Internet user. </p> <h3><span id="Optimize-backlinks"> Optimize backlinks</span></h3> <p>Backlinks are not only internal: they can come from websites that redirect to your site. It is not enough to create from backlink to chain: here too, it’s <strong>quality</strong>. Google’s algorithm (including Penguin and Panda updates) identifies the quality of a site and assigns it a<strong> score</strong> that will be decisive. Reliability, quality… You will understand, SEO and SEO is work! </p> <p> Dubious sites referring backlink to your site may be downgraded by Google, which can have disastrous consequences on the SEO of your own site. Build your pages well, vary the anchors of the links and verify that the netlinking set up comes from sites whose pages are themselves well built and qualitative. </p> <h4><span id="Link-link-link"> Link, link, link</span></h4> <p><strong>The basic rule</strong> : the target page must provide additional information to the source page and the source page must be<strong>linked direct semantics</strong> with the target page. Consistency issue. </p> <p><strong>Plus</strong> : have in mind a sort of mind map of your mesh and netlinking action plan. The clearer and more coherent your scheme will be, the more efficient and well-read your sites will be “read” by the bot, so well referenced, in the long term. </p> <h3><span id="Google-yes-but-not-that"> Google, yes but not that</span></h3> <p> All our SEO and SEO recommendations for the web are “Google oriented”. It goes without saying that Google is not the only search engine used by Internet users. </p> <p>Today, the <strong>behavior of Internet users</strong> takes various forms. The comments exchanged on social networks are not really measurable, especially if they talk about a particular site. A faraminous amount of information circulates. So also make sure <strong>to check the awareness of your </strong> website on the web: this will ultimately benefit your SEO strategy. </p> <p> Remember that Google knows and understands a lot of information, but not everything. Aiming for an SEO strategy and doing its SEO by omitting this parameter and all the other resources of the internet comes back to a blow in the water. Think about your SEO in a comprehensive way and be meticulous about any local action: you will win it. </p> <h2><span id="SEO-SEO8230-And-you"> SEO, SEO… And you? </span></h2> <p>You now have the majority of <strong>keys to succeed in your SEO strategy </strong> on the web. It’s up to you to play and create a site or several effective websites, if you are budding SEO referencer, or if you have the idea of training yourself in this unexact science. SEO is a passion without limits and evolves from year to year, sometimes even from month to month. 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