Digital transformation of the company: levers and advice

This expression often comes back, in the running times. But what does “digital transformation “ also known as digital transformation mean? This true digital revolution represents a critical turning point in our era.

It affects the most fundamental areas: business, the world of work and society in general. Feedback on digital technologies, the challenges and implications of an ongoing metamorphosis applied to business and business.

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Article plan

  • What is the digital transformation or “Transfonum”?
  • What is the digital transformation of the company?
  • Optimize your processes and be ever more innovative
    • Stay competitive in the market
  • Digital transformation in a few dates
  • Will there be a fourth industrial revolution ?
  • Successful digital transformation: the levers
    • Tools but also a way of thinking the world
  • Grow and thrive through digital transformation Digital
  • transformation: an experience to try

What is the digital transformation or “Transfonum”?

Digital transformation is a whole. It cannot be defined as a single application. Everyone has already asked their smartphone a question in order to receive an automatic response from artificial intelligence. And here it is. Yes, you used automated conversation software, governed by a “bot”, a new technology firmly rooted in the 21st century. But this example is just a drop of water in the ocean of application that digital transformation can have.

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Today, innovations are many : sophisticated machines and say “smart”, connected objects, automated exchanges, dematerialized solutions, revolutionary programming features, mobile software and applications, digital learning, etc.

What is the digital transformation of the company?

Applied to the business field, digital or digital transformation can take several aspects. It enters the field of work and enterprise in all its aspects and can materialize in the following ways:

  • Improvement of work flows
  • Digitization of processes
  • Simplification of processes
  • Optimization of communication
  • Productivity Optimization

These improvements are revolutionizing the way we work and have a significant impact on the competitiveness of enterprises. At the heart of the digital age, it becomes almost essential to launch the digital transformation process for your company.

Indeed, if situating in constant innovation allows us to control the competitive market a little, to master knowledge while remaining in its time, and to be competitive on all levels. Background and form are consistent: your business does not experience the crisis.

Optimize your processes and be ever more innovative

When we talk about process optimizations, it is not an evolution applicable to a micro-local area as a service of 3 or 4 people, but an evolution involving all areas of the company, especially in production.

So, to get on the page, many trainings are held internally in order to stay in the game and hold all the actors of the company in tune with digital transformation.

Stay competitive in the market

Today, it can be said that there are two types of executives in the general park. Those who have taken the digital shift, and those who still emit reluctance. The reluctance is explained by the existence of fears caused by too sudden change. Humanity as a whole is confronted with an evolution. The choices made by one will not be those of the others.

In any case, if we assume that productivity is an end in itself and that competitiveness must defend itself through the management of such revolutionary tools, then the digital transformation of the company appears to be essential and paramount.

No surprise : in the so-called developed countries, independent professionals, SMEs, large and non-listed groups and public administrations have taken the turn. These innovations benefit them greatly: public and private companies are able to take ownership of certain solutions in order to remain competitive.

Digital transformation in a few dates

It was in the early 1980s that digital transformation found its sources:

  • 1980 : the personal computer is generalized. The Minitel and Internet appear. Virtual exchanges and e-commerce are developing.
  • 1990 : The Internet is slowly generalizing. Digitized databases are operated, software and mobile phone appear.
  • 2000 : arrival of smart phones (“smartphones”). Computers become laptops and take up less and less space. modems deliver unprecedented performance. Strength development of web, appearance of the cloud.
  • 2010 : web 2.0 is entering, tablets are becoming widespread as well as smartphones. Social networks are being exploited. Big Data and connected objects arrive.
  • 2016 : High-speed multimedia networks (fiber optic, low-orbit satellites) are emerging. Web TV, media and videos become interactive. Customize interfaces by voice recognition or faces and writing. Artificial intelligence benefits from many advances, as well as blockchain and chatbots.

Will there be a fourth industrial revolution?

Are we on the verge of the fourth industrial revolution, which would see the advent of the digital enterprise? How and should we rethink the commercial relationship, how to manage a business with its collaborators, driven by all these new technologies? Can marketing really do without digitization? Is the customer experience going through a real shift? The change of paradigm and the arrival of extraordinary, so to speak solutions compels us to rethink our ways of doing things.

The private sector and political actors strongly encourage the implementation and use of these promising applications. What are the levers and the right tips to follow to achieve a smooth digital transformation?

Successful digital transformation: levers

To move confidently towards a successful digital transformation and thus aim for success, performance and responsiveness while maintaining a close relationship with your customer, we give you a few levers to implement.

The organization of your business depends on it , and the process of change will already be permanent. Some of the now classic principles put in place by multinationals like Google or Facebook have the advantage of working. For example:

  • An advanced CRM
  • A non-pyramidal hierarchical structure
  • A real culture of watch
  • Employees involved in the evolution and sincerely ambassadors of their brand

With these elements, a company necessarily moves towards its “3.0 model”: an expanded version of itself, driven by training and digital transformation.

Tools but also a way of thinking the world

The digital transformation of a company can, so to speak, be summarized into three pillars to keep in mind: innovation, personnel, organizational structure. To get the right codes and gadgets is no longer enough. It is also in mentalities that everything evolves. A redesigned customer relationship, as well as a relationship to employees (or collaborators ) reviewed at its base allows us to reaffirm a strong bond. From this connection and this sense of belonging, will flow the natural desire to become an ambassador of his brand. A company skillfully able to carry out its digital strategy and digital transformation will have many ambassadors and, indeed, new customers.

In short, betting on growing your business by adjusting its bases and functioning in substance and form would be a real way to grow your business. Short, medium or long term? We do not yet have a step back on these new methods, but one thing is certain, once put in place, these methods bring more than they remove. It is however necessary for a leader to be able to accompany this digitization in an adequate way (training, listening) in the face of the reluctance and legitimate fears of each.

Grow and Thrive Through Digital Transformation

Some companies are now specialized in supporting digital transformation. Others propose to provide a turnkey digital strategy… The businesses move, change and evolve with ever more services dedicated to the growth and transition to operate.

Being able to offer products and services by operating more than operational marketing levers with solutions that push towards ever more performance is today the secret of many start-ups that have seized the ball on the leap.

In order to review the definition of your business as it is today, it is essential to be prepared to change mentality at all. No more traditional , pyramidal, non-communicating and gangrened by power? In theory, yes. In practice, it is certain that the first feedback on digital transformation and the factors of acceptance and human adaptability will be interesting.

Digital transformation: an experience to try

To conclude, each manager’s project to carry out their digital transformation involves the implementation of concrete solutions. These require reviewing the practices most entrenched in mindsets, and working together for a strong corporate culture, in order to succeed in its digital transformation. A leader wishing to impose new ways of doing things, in order to grow, on skeptical collaborators has virtually no chance of “passing the pill”.

Your customers, meanwhile, will be amazed at the new breath brought through the energy of a successful digital transformation. The relationship internal to your company can only radiate on the external . What benefits your business, in two words, is also your customers who will benefit from it. This win-win relationship is now at the heart of new ways of thinking about business. Good digital transformation!

For more information on digital transformation, please visit the portalfrancenum.gouv.fr

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