Blog or WordPress site: how to increase and develop your audience ?

Would you like to know who reads and subscribed to your WordPress blog? An important part of creating a site is understanding how your users interact with content. In this article, we will show you how to find out who is subscribed and reads your blog.

Why do you need to know your audience?

Understanding your audience is critical to success from a blog or a company. This will help you understand: which pages of your site are the most popular among users? How do users find these pages? Where do these users come from? What else do they look for on your site?

Read also : Instagram : zoom sur les Ghost followers

All this information will help you decide what kind of content is worth providing to your audience, as well as determine which documents are not of interest to readers.

This type of knowledge will help you plan and create better content.

Also to be discovered : Improve online visibility

Let’s see how you can learn more about your readers and subscribers.

Learn more about your readers and subscribers with Google Analytics

Google Analytics is the most comprehensive analytics available today on the market. It can be used to track visitors to your site, and also readers stream RSS FILE.

To start using it, you must first create an account on the Google Analytics site.

Customize Google Analytics for WordPress from MonsterInsights

For this article, we will use the MonsterInsights plugin. If you already use this plugin and configure it on the site, you can skip the next step.

To get started, you will need to install and activate the Google Analytics by MonsterInsights plugin.

After activation, go to the Insights Settings page and click on the “Authenticate with your Google Account” button.

A dialog box opens asking you to provide access to your Google Account for the Google Analytics plugin.

Click the Allow button to continue.

Now the window will show you the code you need to copy and paste into the Google Analytics plugin settings on your site.

After that, the plugin will “extract” the data from your Google Analytics account. Then you need to select your profile from the analysis by clicking on the corresponding profile.

Click the button to save the changes so that it is not painful hurt and hurting.

That’s all, you’ve successfully configured Google Analytics from MonsterInsights on your site.

Tracking RSS links to Google Analytics

Google Analytics can not only track visitors who come to your site, but can also track links to the site from other sources such as RSS feeds, postal letters, social networks, etc.

We recommend that you read our article on how to track links in WordPress using Google Analytics.

If you post links manually, you can add your own settings to the URL, but links from your RSS feed and emails are generated automatically by WordPress.

And here’s how you can follow the links of the RSS feed in WordPress using the Google Analytics plugin from MonsterInsights.

Go to the Analytics” Settings page in your admin panel and click the Advanced tab.

Check the box next to the option “Tag links in the RSS feed with campaign variables” and click the button to save the changes.

That’s all, you successfully enable link tracking in your RSS feed.

View reports on your links from RSS in Google Analytics

Sign in to your Google Analytics console and go to the reports page. Then go to the Sources tab Traffic” All Traffic” Source/Channel

Here you will find the RSS as a source and channel in your reports. If you click on it, you can see what content visitors have chosen.

Receive information about subscribers

In order to find information about subscribers, the first thing you will need to be able to subscribe to your blog using email.

We’ll tell you how to get information about subscribers in one of the most popular email marketing platforms.

Find Subscriber Information in MailChimp

If you use MailChimp, it has its own built-in analytics. These reports will help you know almost everything about your broadcast campaigns, as well as RSS to Email campaigns.

Simply go to your MailChimp account and click Reports in the top menu.

You will see a list of emails sent to your subscribers. Click the View Report button next to the letter.

Here you can see a review of your campaign. Information about the number of users that will also be provided open or did NOT open your email, complaint reports, total number of clicks, clicked links, etc.

That’s it, we hope this article helped you find out who reads and subscribed to your WordPress blog.

For any questions and comments, please write in the comments below.

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